Traffic. Average Gift. Conversion. These are the 3 essential ingredients to fundraising and online fundraising. I discussed the role of traffic here (and here is how a Google Ad Grant can help, as well as a KindLink post on free Google tools available to charities) and today
Almost every non-profit organisation, especially a small one, faces challenges in its daily operations and way too often these challenges determine if the organisation will still exist in the next quarter. From fundraising through volunteer management to donor engagement and
You are what you measure. So goes the expression. An expression I personally believe in and, the older I get and more experience I have, I think the importance of such a statement only grows. Measurement doesn’t just show progress
Online donations compliance - is it an issue? The digital era has brought many challenges to both the business and the non-profit sectors. When it comes to fighting online fraud, the UK Financial Conduct Authority (FCA) and similar other institutions (such as the
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